Company Profile

Founded in the 1983, BELLA is now of the leading manufacturer of permanent makeup machines, eyelash perm and accessories. Over the years we have grown rapidly into global market. BELLA products have been sold all over the world.

BELLA will be continue to provide the latest technology and products to our partners and dedicated to lead the trend of market. BELLA will remain to be efficient, responsive, reliable, friendly and professional.

During our growth period our team developed products to satisfy customer needs. We will continue to provide the latest information and products to our customers and dedicate ourselves to understanding and responding to market needs.

In the future we will continue to be an efficient and trustworthy provider of quality permanent make-up products at reasonable and competitive prices. And we promise efficient, responsive, reliable, polite and professional services.

Our Philosophy:


BELLA commit full support and responsibility for our clients. We always think about long-term partnership.


BELLA commit passion in customer service.


BELLA commit professional consultant and assistance.


BELLA commit constant innovation to equipment.


BELLA commit high quality and safety to all our products.

Factory introduction

As a leading permanent make machine manufacturer, BELLA constantly study and research the latest technology. Updating new equipment and skills.

Our engineers and beauticians participate in many seminars every year to get the latest information worldwide. BELLA use the up-to-date equipment and techniques to control the quality of products.

BELLA create a system to provide “manufacturing, sales and service” at the same time. Our partners can make their business more easily and efficiently by a total solution.


  • 1983 Our founder and chairman Mr. Chen Sen-Tsun starts permanent makeup business.
  • 1990 Establish Sun-Ya-Wing Ltd., specialized in manufacturing permanent makeup machines.
  • 1992 Attend the exhibition in America, promoting the brand of BELLA.
  • 1995 Attend the exhibition in Frankfurt, Germany. Develop business in Europe.
  • 1998 Apply for patents of permanent makeup machines and needle system. Manufacture accessories.
  • 2001 Establish Bella Co. Ltd.
  • 2003 BELLA get 50% of market share in permanent makeup worldwide, become the leading manufacturer in PMU industry.
  • 2004 Work with Korean company for eyelash extension products, to develop eyelash extension market in Taiwan.
  • 2007 Establish Biomooi Ltd., specialized in eyelash extension products in Taiwan. Also offer education and training.
  • 2009 Establish Association of Pigmentation and Eyelash Extension (PEA). Regulate the techniques and specification.
  • 2010 Biomooi became the leading brand of eyelash extension products and beauty academy in Taiwan.
  • 2012 Establish BELLA CHINA to develop beauty industry in China.
  • 2013 Establish a branch and beauty academy in Shenzhen, China.
  • 2014 Create brand BeLash and the first eyelash extension center in China.
  • 2014 Attend Canton Beauty Expo. Start franchise business to Chinese clients.

Bella Group